BMWGuggenheim Lab Image


BMW Guggenheim LAB


I implemented an interactive logo for BMW and the Guggenheim. It's a design by Sulki & Min, and formats user-submitted text into the letters L-A-B.

As the developer, the biggest challenge was to meet the specifications — it must look great in Hebrew, Arabic, Chinese, Cyrillic, Korean, Japanese, and work on Internet Explorer 6.

This was built in collaboration with Aaron Gemmill and ExCorporation.